Sarah Simon extended bio

Sarah Simon biography


As a marketing and brand consultant, I develop marketing strategies to create awareness and build brand recognition through partnerships, cultural programming and oversee all marketing tasks such as photo shoot production, launch events, and advisory on brand strategy and experiential marketing (retail shop, uniforms, branded collateral, music partners, etc). Other things that fall under my job description vary from developing bath amenity programs, selecting brand collateral (matches to DND signs), setting up social channels and defining a brand voice. 

2007 - now

After college I worked in fashion (at Theory) and a consumer products company on their creative and marketing teams. I moved to hospitality in 2012 and started working for Soho House on their North American marketing team. I managed digital marketing for their properties and restaurants in New York, LA, Miami and Toronto. I transitioned into the New York team, overseeing marketing and programming for the Meatpacking property while also working on the feasibility and licensing for the Ludlow property (now called Ludlow House). After leaving Soho House, I freelanced with Soho Grand Hotel, Paul's Baby Grand and Tribeca Grand Hotel (now called The Roxy). I went back in house full time as the creative director for Gansevoort Hotels - at the time they had two NY properties, a resort in DR and a resort in Turks and Caicos. I led the Gansevoort marketing team while also working on the positioning and brand development for their sister hotel and membership club in London called The Curtain. In 2016 I moved onto Scribner's Catskill Lodge as their creative and marketing director. I oversaw all brand development, partnerships, digital and social strategy, asset development and positioning strategy. In 2017 I consulted on the opening of Anvil Hotel (in Jackson, Wyoming) and Sound View Greenport  (North Fork of LI) as the brand experience lead. In 2018, I returned to the freelance world as a brand consultant working with various brands and former clients including Scribner’s Catskill Lodge.