Sarah Simon biography

Present

As a marketing and brand consultant, I develop marketing strategies to create awareness and build brand recognition through partnerships, cultural programming and oversee all marketing tasks such as photoshoot production, launch events, and advisory on brand strategy and experiential marketing (retail shop, uniforms, branded collateral, music partners, etc). Other things that fall under my job description vary from developing bath amenity programs, selecting brand collateral (from matches and tote bags to DND signs and more), setting up social channels, and defining a brand voice.

2007 - 2019

After college, I worked in fashion (at Theory) and a consumer products company on their creative and marketing teams. I moved to hospitality in 2012 and started working for Soho House on their North American marketing team. I managed digital marketing for their properties and restaurants in New York, Los Angeles, Miami, and Toronto. Eventually, I transitioned to the New York team, overseeing marketing and programming for Nw York's flagship Meatpacking location while also working on the feasibility and licensing for the Lower East Side property (now called Ludlow House).

After leaving Soho House, I freelanced with Soho Grand Hotel, Paul's Baby Grand, and Tribeca Grand Hotel (now called The Roxy). I went back in-house full-time as the Creative Director for Gansevoort Hotels; at the time, they had two New York properties, a resort in the Dominican Republic and a resort in Turks and Caicos. I led the Gansevoort marketing team while also working on the positioning and brand development for their sister hotel and membership club in London called The Curtain (now called Mondrian Shoreditch and The Curtain Club).

In 2016 I joined Scribner's Catskill Lodge as their Creative and Marketing Director. I oversaw all brand development, partnerships, digital and social strategy, asset development, and positioning strategy. In 2017 I consulted on the opening of Anvil Hotel (in Jackson, Wyoming) and Sound View Greenport  (North Fork of Long Island, New York) as the Marketing and Brand Experience lead for Filament (now called Sightline Hospitality). In 2018, I returned to the freelance world as a brand consultant working with various brands and former clients, including Scribner's Catskill Lodge, while forming my company, By Sarah Simon.

2019 - 2022

Since launching By Sarah Simon in 2019, I have worked with various hotels, restaurants, and lifestyle brands, including past clients, like Sound View Greenport, and many new clients including Marram, Calistoga Motor Lodge & Spa, Fieldtrip, Kennebunkport Captains Collection, Gurney's Resorts, Bobby Hotel, Esme, Shandaken Inn, and more.