Sarah Simon: Fine Art
Present
As a marketing and brand consultant, I develop marketing strategies to create awareness and build brand recognition through partnerships, cultural programming and oversee all marketing tasks such as photo shoot production, launch events, and advisory on brand strategy and experiential marketing (retail shop, uniforms, branded collateral, music partners, etc). Other things that fall under my job description vary from developing bath amenity programs, selecting brand collateral (matches to DND signs), setting up social channels and defining a brand voice.
2007 - now
After college I worked in fashion (at Theory) and a consumer products company on their creative and marketing teams. I moved to hospitality in 2012 and started working for Soho House on their North American marketing team. I managed digital marketing for their properties and restaurants in New York, LA, Miami and Toronto. I transitioned into the New York team, overseeing marketing and programming for the Meatpacking property while also working on the feasibility and licensing for the Ludlow property (now called Ludlow House). After leaving Soho House, I freelanced with Soho Grand Hotel, Paul's Baby Grand and Tribeca Grand Hotel (now called The Roxy). I went back in house full time as the creative director for Gansevoort Hotels - at the time they had two NY properties, a resort in DR and a resort in Turks and Caicos. I led the Gansevoort marketing team while also working on the positioning and brand development for their sister hotel and membership club in London called The Curtain. In 2016 I moved onto Scribner's Catskill Lodge as their creative and marketing director. I oversaw all brand development, partnerships, digital and social strategy, asset development and positioning strategy. In 2017 I consulted on the opening of Anvil Hotel (in Jackson, Wyoming) and Sound View Greenport (North Fork of LI) as the brand experience lead. In 2018, I returned to the freelance world as a brand consultant working with various brands and former clients including Scribner’s Catskill Lodge.
Improvements (stills), Old Stone House, Brooklyn, New York
Date: September 2009 - October 2009
Medium: Video stills
Dimensions: 8.5 x 11 inches
Improvements (video), Brooklyn Historical Society, Brooklyn, New York
Date: October 2009 - January 2010
Medium: Video, Looped 1 hour each
Dimensions: Three 15” monitors
Project Description: Improvements is a video installation piece on three small flat screen monitors juxtaposed; showing 1 hour videos that are looped. The participating residents are each undergoing renovations of their respective spaces; the renovations are the residents’ own design. The purpose of this project is to show how Brooklyn residents are affected or not affected by the changes surrounding them. The participating residents will be living in the renovation – the change of the space around them, minor or major. Improvements will focus on the interiors of each residence, using them as a metaphorical commentary on the relationship between Brooklyn residents and the changes being made throughout all Brooklyn communities. Improvements can be exhibited at both sites, in different forms. At the Old Stone House, video stills/photographs are framed and mounted to illustrate some changes (or lack of changes) that have occurred.
Improvements deals directly with the theme of “Brooklyn Utopias” by visually presenting two residents’ personal Utopias – their homes. The Brooklyn residents are undergoing an interior, private, renovation while simultaneously outside their doors the community at large is experiencing a renovation of their own. Improvements takes it title from the notion that change will improve your environment, but this exhibition will presumably illustrate how change can be both positive and negative.