CREATIVE + MARKETING + EVENTS
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Scribner's

SCRIBNER’S CATSKILL LODGE

- communications, creative direction, brand experience and partnership development for the 2016 reboot of a 38-room HOTEL IN THE HEART OF THE CATSKILLS CALLED SCRIBNER’S CATSKILL LODGE.

designed by Studio Tack


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Bespoke mountain Lodge in the Catskills Mountains

Scribner's Catskill Lodge reopened following an extensive renovation for a new generation of urban explorers. With thoughtful design, friendly service, and delicious food and drinks, the Lodge is the perfect basecamp for your weekend adventures. In addition to 38 guest rooms and suites, they offer a locally-inspired restaurant, Prospect, multiple indoor and outdoor event spaces, and over 20 acres of mountainside to explore. 

image courtesy of Scribner’s Catskill Lodge

image courtesy of Scribner’s Catskill Lodge

PARTNERSHIPS

- developed partnerships to associate the hotel with local and nationally recognized brands including: BMW, Master & Dynamic, Vita Coco, Chameleon Cold Brew, MatchaBar.

image courtesy of Scribner’s Catskill Lodge

image courtesy of Scribner’s Catskill Lodge

SOCIAL MEDIA + INFLUENCERs

- grew the @scribnerslodge social media channel from less than 1k followers to 29k+ (as of Jan 2019)

- developed a social media influencer program

image courtesy of Scribner’s Catskill Lodge

image courtesy of Scribner’s Catskill Lodge

PROGRAMMING + Events

- created onsite programming including an ongoing wellness program which has expanded to include retreats, popup shops, music events (live performances, djs, etc.), and more.

image courtesy of Scribner’s Catskill Lodge

image courtesy of Scribner’s Catskill Lodge

COMMUNICATIONS STRATEGY

- developed a marketing and communications plan for the Lodge including email marketing, digital touch points, etc.

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PUBLIC RELATIONS

- contact for influencer visits, photo shoots, press visits and more.

SELECTED PRESS

CONDE NAST TRAVELER • THE NEW YORK TIMES • DUJOR • USA TODAY • DWELL